corporate communication now and beyond 2030 by ranjit zacharia

 

 

TOTAL EFFECTIVE CORPORATE COMMUNICATION NOW and BEYOND***

Pre Historic Writing  Medieval Spelling  

Read With Care 

 

In the Dark Corporate * cave creature started communicating with each other making use of drawing /paintings. Later on action and voice were used to support each (not multimedia C.C).Which was & is understood. What I want to say is take some pain to gain out of picturesque speech ( here is a fact sheet ).

***********************************************************************

MEDIA                          || AFTER 48 HOURS        || PERPETUAL-MEMORY RETENTION RATE     

***********************************************************************                                                                                                                          

 Printed Communication||          -do-                   ||     20 %

Audio Communication   ||           -do-                  ||     30  45 %

Audio Visual Commu-    ||            -do-                ||       60  75 %

-nication(Multimedia)

 *******************************************************************

OK- let us position our serves /evaluate  ourselves where we are and are we prepared to face the future ,well practically some are still in corpse-communication stage ,am afraid but they will have to startle awake soon or lose out in the communication tide Now is the ripe time raise and shine /un shine.

 This in a humble attempt by a communication bug to make communication skies crystal clear.

Every company should /may look like clear crystal balls t make The Company result orient instead of being Reason Oriented Larson & Tubro man says ,so its Better to be safe rather than Sorry Says Shilp Shruti ( Lady Consultant New Delhi ) & about communication bugs ( Mistake )here’s a reader friendly form of writing try it just but after A  Commercial Break 

Advertisement of a Super productivity Guaranteeing Consultancy:

 

 

Chain them to their desk till they finish their work.

 

 

 

 

 

Promise  A BIG BAG of Money Increase & Fool them on April Fool.

 

 

Reduce their Lunch Break to half .

 

 

 Shout at the Active Person NEXT to the LAZY person and make them all work.

 

 

 

 

 

  OR  

Follow our way : 

OF RE-ENERGIZING PEOPLE THE SMOOTHER WAY THE EASY WAY.

(THE PEOPLE PAPER ) BY RANJIT ZACHARIA ( MARCH 1996 BBSR ).

Pg#1

 

As it is many of our company HRM/AD executives  break their head decoding /E.T. Noise /making New things /religious text/scrolls trying to communicate  the maximum to the bottom line /grass root level of their customs /co-workers  are nowhere near reality  & and end up in mess ( although there are exceptions ) In fact in companies most of the employees don’t even what know their company is ( This is the C.C GAP )basically they never felt that they are a part of it (The Corporation Feeling is missing ).As some body said the other day many of our coworkers (not merely employees ) feel a company is an “abstract deity”, yes we call communication at it’s what the present day HRM’s Need/PR need is they have to redefine them selves as “People Manager “and not just P.R /.C.C/Ad. Manager’s  & instead of giving them high sounding Vedas /Extra Terrestrial Noise to Improve productivity /Sale use common man ‘s tongue or proverbs to develop  (a) Commonality (b) Care ( c ) Communicability( Natural Close Making ).if Consumers/Co-Workers have developed brand /corporate loyalty )

 

 

Communication Flow Diagram

 

Indented Message

 

 APPLE 

 

 

 

 

C.C Gaps

 

PAPAYA

 

 

   

C.C Gaps

 

 

 

JACK FRUIT

 

 

 

 

(  receivers end :Received as at the Grass Root level =>Targeted People {audience })

 

It’s because of the 3 C’s  or at least to save them from  going into spittoon’s/use me tubs/switched off.

Now Lets concentrate on the internal C.C where we need real people’s manager “who can turn to /make “employability “( thru empathy ) and not simply generating /assigning /giving employment which makes them fee they are working for a common cause & are having a hand in upgrading /improving respective companies which is the missing link and not ‘YES the “TOTAL QUALITY CIRCLES” could be an answer for now but not a permanent solution in a non-Japanese set up  set up.

 

 

As it is literature on .  It must be understood  that they are not ISLANDS they Cannot be applicable in isolation this is a sequential part  to their  development once the correct sequence is established it becomes only logical to proceed from one to the next but not all can fit into the system ( there are some companies trying Kaizen Since many years but didn’t  get the desired results nor worked in a expected way so its advised by some of the market Pundits /Management Gurus to try the Oriental ways ( Manu-Smruthi ) *&*( Vdurniti) has a lot to tell about managerial behavior & communications at certain point one can refer the (Chanyakya Niti ) orThe Ancient Egyptian Masters who seldom  Speaks.......                  So just Try Them ...

***********************************************************The Paper :

Total Effective Corporate Communication “ The Smoother way to Energize and Propel People the right way”

Welcome to the Paper of the discontented * its OPEN Please share your Valuable criticism

 

It’s a Proactive Interactive Paper so please contribute to ***********************************************The Paper :

 WATSAPP/MOBILE #+97455627979    +974 55531184

EMAIL:ranjitzacharia@yahoo.com

ranjitzacharia@yahoo.com

 

 

 

reference materials:

 T.Q.C, J.I.T, SMED ,KAIZEN ,JIDOKA &POKA-YOKA

 http://www.ancientegypt.co.uk/writing/story/main.html

 

 ( Manu-Smruthi ) *&*( Vdurniti) (Chanyakya Niti ) 

 

file:///C:/Users/Lenovo/Downloads/Before_the_Media_Before_the_Mass_The_Mea.pdf

 

 

https://youtu.be/3FFhjir9pFA?list=PLsKeWZpHL5m6mqknomiYJpq88MPrtP1uP