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That's an interesting and passionate article on **Corporate Communication**! Your LinkedIn article, **"Total Effective Corporate Communication Now and beyond 2030,"** emphasizes the critical need for companies to move beyond "corpse-communication" and embrace **multimedia** and **people-centric** approaches. Here's a breakdown of the key points and themes from your article: --- ## Key Themes and Arguments ### 1. The Power of Multimedia Communication You start by referencing prehistoric communication (drawings, action, voice) to set the stage for modern media effectiveness. Your table highlights a significant finding: * **Printed Communication:** 20% memory retention after 48 hours. * **Audio Communication:** 30-45% memory retention. * **Audio Visual Communication (Multimedia):** **60-75% perpetual memory retention.** This data strongly argues that effective corporate communication (*especially looking towards 2030*) must be **multimedia-driven** to achieve maximum message retention and impact. ### 2. The Internal Communication Gap (The "C.C GAP") A major focus is the disconnect between management's intended message and what the employees/grassroots level actually receive. * You note that many employees **don't even know what their company is** because they don't feel like a part of it—the **"Corporation Feeling is missing."** * You illustrate this perfectly with the **"Apple $\rightarrow$ Papaya $\rightarrow$ Jack Fruit"** communication flow diagram, showing how the original intended message gets distorted through middle and target levels. * This gap is attributed to the use of "high sounding Vedas / Extra Terrestrial Noise" instead of the **"common man's tongue"** or proverbs to develop: * (a) **Commonality** * (b) **Care** * (c) **Communicability (Natural Close Making)** ### 3. Redefining Management Roles You argue for a fundamental shift in the roles of HRM, PR, and Advertising executives. * They need to redefine themselves as **"People Managers"**—not just PR/C.C/Ad. Managers. * The focus should be on creating **"employability" (through empathy)**, which makes staff feel they are working for a **common cause** and are helping to improve the company. * You suggest that **Total Quality Circles** may not be a permanent solution in a non-Japanese setup, encouraging exploration of ancient Oriental wisdom like the *Manu-Smruthi*, *Vdurniti*, and *Chanakya Niti* for managerial behavior and communication. ### 4. The Call to Action The article is a proactive, interactive paper calling for change, titled: **"Total Effective Corporate Communication 'The Smoother way to Energize and Propel People the right way'."** * It urges companies still in the "corpse-communication stage" to **"startle awake soon or lose out in the communication tide."** * You are actively seeking **"Valuable criticism"** and contributions to the paper. --- This is a powerful piece that blends modern communication research with a critique of current corporate culture, advocating for a more empathetic, clear, and technologically advanced approach to internal and external communication. What kind of feedback or next steps are you looking for regarding this article? For instance, are you planning to write a follow-up, or would you like to discuss one of the points in more detail?

If I didn't include a news section about my site's topic on my home page, then I could include it here.